Diageo and Thinfilm to unveil smart bottle

The smart canteen aims to heighten the consumer feel by using printed sensor tags featuring Thinfilm’due south OpenSenseTM technology, which can detect both the sealed and opened country of each canteen

Diageo, one of the global leaders in beverage alcohol, and Thin Film Electronics ASA (Thinfilm), which is into the development of printed electronics and smart systems, volition look to completely modify the role of a canteen in the consumer experience, with a image Johnnie Walker blue label smart bottle that will be unveiled at the Mobile Earth Congress to be held from 2 to 5 March 2015 in Barcelona. The bottle will be on brandish at Thinfilms stand throughout the 4-mean solar day event.

The smart bottle aims to enhance the consumer feel past using printed sensor tags featuring Thinfilms OpenSenseTM technology, which can detect both the sealed and opened country of each bottle. The tags and the sensor information they contain will allow Diageo to send personalized communication to consumers who read the tags with their smartphones. The innovation, created past Thinfilm in collaboration with Diageo Technology Ventures, will make information technology possible to send consumers targeted and timely marketing letters, whether at retail or after purchase, such every bit promotional offers, cocktail recipes and exclusive content.

Thinfilms proprietary and patent-pending OpenSenseTM technology makes utilize of smartphones Near Field Communication (NFC) capabilities. The technology allows Diageo to track bottle movements beyond the supply chain, in-shop and to the signal of consumption, with the sensor tags remaining readable even when the factory seal has been broken, providing an additional layer of security in protecting the authenticity of the production.

Unlike conventional static QR codes that are oftentimes difficult to read, easy to copy, and exercise not support sensor integration, OpenSenseTM tags can dynamically discover whether a bottle is sealed or open up with the unproblematic tap of a NFC smartphone. To ensure authenticity, the tags are also completely and permanently encoded at the betoken of manufacture and cannot exist copied or electrically modified.

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